Social media is loud, digital ads are crowded, and getting your message in front of local families has never been tougher. But what if there was a simple, low-cost print strategy that could land your offer directly into the hands of thousands of families in your community—without competing against TikTok dances or cat memes?
In this post, we’re going to show you exactly why Every Door Direct Mail (EDDM) postcards are dominating local marketing for martial arts schools in 2025—and how you can use them to drive trials, fill events, and boost retention.
What’s Working Right Now in Print?
The hottest trend in print marketing isn’t flyers or posters—it’s oversized, eye-catching postcards mailed directly to homes through USPS's Every Door Direct Mail program. Here’s why they’re winning:
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Large-format postcards (6.5" x 9" or bigger) stand out in the mailbox.
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QR codes turn paper into action by linking to landing pages, sign-up forms, or event videos.
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Route-based targeting lets you reach specific neighborhoods without needing a mailing list.
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Seasonal messaging makes these cards perfect for back-to-school, summer camps, trial offers, and special events.
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Custom branding helps your school stand out with professional design and a strong call to action.
Why EDDM is So Cost-Effective (With Real Numbers)
Let’s talk dollars and cents. Compared to digital ads, EDDM gives you more reach for your money—with zero competition on a cluttered screen.
| Item | Cost |
|---|---|
| 1,000 full-color postcards (designed, printed, shipped) | $395 |
| USPS EDDM postage (approx.) | $190 |
| Total Investment | $585 |
That’s only $0.58 per household for a professionally designed, printed, and delivered marketing piece that goes directly into the hands of your target audience.
Compare that to digital ad costs:
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Google Ads: Martial arts schools can expect to pay $2.00 to $6.00 or more per click depending on competition and targeting. That means 1,000 clicks could cost $2,000 to $6,000.
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Facebook/Instagram Ads: CPCs for martial arts ads can range from $0.70 to over $8.00 per click, making it difficult to guarantee consistent, affordable reach.
EDDM postcards give you guaranteed local exposure without the guessing game of algorithms or the rising costs of pay-per-click ads. You control the message, the area, and the timing—making it a powerful tool for promoting trials, events, and seasonal specials.
And unlike digital ads that disappear in a scroll, these postcards often stick around on countertops, fridges, or bulletin boards, getting seen multiple times by the whole family.
Why EDDM Works So Well for Martial Arts Schools
EDDM postcards hit all the right notes for martial arts school owners:
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Families check the mail every day—and moms (your #1 buyer) tend to notice big, colorful offers.
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Perfect for time-sensitive promos like:
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Back-to-School Events
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Summer Camps
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Birthday Parties
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Stranger Danger Workshops
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Kick-or-Treat
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Zero algorithms or ad fatigue—just direct access to your community.
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Sits on the fridge instead of vanishing after 3 seconds like an Instagram story.
Print also reinforces your brand in a trustworthy, tangible way that digital can’t.
Want It Done-for-You? We’ve Got You Covered.
We’ve created a turnkey EDDM postcard system just for martial arts school owners—professionally designed and fully customizable to match your brand, offer, and target audience.
What you get:
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1,000 oversized, full-color postcards
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Custom design tailored to your promotion or event
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Print + shipping included
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Support with EDDM targeting and mailing process
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Ready to send to USPS or use at local events
Total: $395 for print + design + shipping
Postage: Approx. $190 (paid directly to USPS)
Want to see what your card could look like? Click here to view sample designs and start your order.
Final Thought
If you want to cut through the noise, connect with real families in your community, and drive results for your martial arts school—print isn’t dead. It’s working better than ever.
With EDDM postcards, you can:
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Get in front of 1,000+ homes for less than a dollar each
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Promote trials, camps, and parties with impact
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Build trust with a professional, high-quality print piece
Let us help you make it happen.
Order Your Custom EDDM Postcards Today →