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According to Pew Research, only 68% of adults use Facebook—and even fewer are on Instagram or TikTok.
So while you might be posting a lot, running paid ads, and boosting posts on Facebook, what about the rest of your community? How are you reaching them?
You need a marketing plan that goes beyond social media.
Print marketing is one of the easiest ways to stay in front of people. Take rack cards, for example. They’re simple, effective, and should be in every business around town all year long. Keep them fresh by replacing them regularly.
And don’t stop there. Mix up your marketing with:
- EDDM mailers (Every Door Direct Mail)
- VIP cards and ad cards
- Window clings and banners
- Yard signs and snipe signs
- Popup banners and brochures
- Postcards, flyers, and door hangers
- Buddy passes and referral cards
You should have a steady print marketing presence year-round, but when a seasonal opportunity comes up, take advantage of it.
Right now, summer marketing should be a priority. One school just ordered 15,000 EDDM mailers for their summer camp—and they’re sending them now.
Don’t wait. Get your summer marketing out there while families are making plans.
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