How to Run a Coordinated Summer Marketing Campaign with the “Beat the Heat” Collection
Summer is a golden opportunity for martial arts schools — fewer sports, more free time for families, and a constant need for parents to keep their kids active, engaged, and off their screens. But if you want to stand out and stay top-of-mind, you need more than just one flyer or Facebook post.
That’s where our Beat the Heat Collection comes in.
We’ve put together a powerful set of coordinated print materials that can help you create buzz, build momentum, and drive new student sign-ups all summer long. Whether you’re promoting a summer camp, a cool-down event, a buddy day, or a free trial offer, these tools work together like a marketing dream team.
Let’s break down exactly how to use each one.
Vinyl Banner – Own the Curb Appeal
Your front window or fence is prime real estate. A bold, high-impact vinyl banner announces that something exciting is happening at your school.
Use it to:
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Promote your summer trial offer
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Highlight your upcoming camp or event
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Create visual excitement that catches the eye of foot traffic and passing cars
💡 Pro Tip: Include a QR code on the banner that links directly to your sign-up page or summer landing page.
Doorhangers – Get Into the Neighborhoods
Doorhangers are one of the most underrated tools in your local marketing arsenal. They go directly to where your ideal customers live — and get seen.
Use them to:
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Promote your summer specials in local neighborhoods
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Invite families to your next buddy day or “Cool Down Party”
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Stand out from digital noise with something they can touch
💡 Pro Tip: Send staff or a team of students out to deliver 100 doorhangers a week — and turn it into a team challenge!
Postcards – Show Up in the Mailbox
There’s just something powerful about a well-designed postcard showing up in the mailbox. Unlike a digital ad that disappears in seconds, postcards stick around — and often get stuck on the fridge.
Use them to:
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Remind former students of what they’re missing
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Offer a time-sensitive summer deal to nearby families
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Promote a community event hosted at your school
Rack Cards – Be Seen Everywhere
Rack cards are perfect for point-of-contact marketing — placing your info in high-traffic spots where families already go.
Use them to:
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Drop at local businesses (ice cream shops, summer camps, libraries)
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Hand out at community fairs and summer events
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Stock your front desk for quick referrals
💡 Pro Tip: Partner with local businesses to cross-promote — you display their flyers, they display yours.
Window Cling – Make Your Front Door Pop
Your window cling is more than decoration — it’s part of your brand experience. It grabs attention and reinforces your message before anyone even walks through the door.
Use it to:
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Build awareness for your summer program
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Create visual consistency with your banner and other materials
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Reinforce your summer “vibe” with a seasonal look
Ad Cards – Your Everyday Marketing Powerhouse
Small but mighty, ad cards are easy to hand out, slip into bags, or use in your day-to-day conversations.
Use them to:
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Send home with current students to give to friends
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Pass out at local events, parades, or school open houses
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Keep at your front desk or in every instructor’s pocket
Tear-Off Cards – Make It Easy to Take Action
Tear-off cards are interactive, practical, and easy for parents to keep. They're perfect for pinning to bulletin boards or handing out at family events.
Use them to:
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Promote a free trial or referral offer
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Collect leads at a booth or demo
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Encourage parents to share your info with friends
Why Coordination Wins
Individually, each of these products is strong. But when used together, they create a consistent and powerful brand presence that families will recognize and remember — across their mailbox, doorstep, favorite local hangouts, and even social feeds (when you show them off online).
This summer, don’t just “do some marketing.”
Run a coordinated summer campaign that builds momentum, boosts sign-ups, and makes your martial arts school the hottest place to be.
Check out the full Beat the Heat Collection and get ready to make this your most successful summer yet.