Let’s be real — summer is a tough season for martial arts schools.
Once school lets out, trial sign-ups slow down, families hit the road, and your normally packed classes start looking... a little too spacious.
But with the right tools in your hands, you can turn summer into one of your biggest growth seasons.
We’ve created a set of Summer Marketing Essentials that are fully done-for-you — no guesswork, no design stress, just effective print marketing pieces that are ready to go.
They’re all built around one goal: Helping you get more students in the door right now.
VIP Cards / Ad Cards
These are your easiest, most versatile marketing tool — and they work everywhere.
They’re small, sleek, and feel exclusive. Think of them as golden tickets that invite the holder to try a special “Summer VIP Experience” at your school.
How to use them:
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Hand to every current student and challenge them to give it to a friend before the end of the week. Add a reward for bringing someone in!
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Drop off stacks at local daycares, summer camps, libraries, and ice cream shops. They’re compact and non-intrusive — just right for community bulletin boards or front counters.
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Use them at your booth or table at any summer fair, festival, or local event.
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Send them home in camp folders if you partner with other programs.
We'll personalize them with your offer (2 weeks for $29, free uniform, etc.) and your school’s contact info. Done.
EDDM Postcards
EDDM (Every Door Direct Mail) postcards let you target local families in your area without needing a mailing list.
These bold, full-color postcards stand out in the mail — and they’re designed to convert.
How to use them:
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Pick neighborhoods within 1–3 miles of your school — areas with lots of families and kids.
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Use our proven designs with clear calls to action and summer trial offers.
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Schedule your mail drop during the last week of May or first week of June to hit when families are finalizing summer plans.
This is your chance to get your message into the hands of hundreds (or thousands) of potential students — in one move.
Window Clings
Your front windows are one of your most valuable marketing spaces — and most schools underuse them.
Window clings transform your school into a walking advertisement. No tape, no fading, just bold, professional graphics that pop from the street.
How to use them:
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Advertise your summer trial offer right on your school’s front windows.
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Use phrases like “Now Enrolling for Summer” or “Limited Spaces Available!” to add urgency.
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Pair with a QR code that links to your sign-up page for walk-by traffic.
Pro tip: They’re easy to install, easy to remove, and won’t damage your glass. You can even change them up for back-to-school season later.
Rack Cards
Rack cards are like mini sales brochures — tall, professional, and packed with all the info a parent needs to say “yes.”
How to use them:
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Place them at high-traffic businesses like coffee shops, pediatric offices, libraries, rec centers, and real estate offices.
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We will include your summer trial info, a brief intro about your program, and a strong call to action.
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Hand them out at every event — fairs, tournaments, open houses, and booths.
You can even staple them to goody bags, camp flyers, or tuck into welcome folders for new families.
Ready to Skip the Summer Slump?
These Summer Marketing Essentials are already designed, written, and ready to go.
You just plug in your info, and you’re off.
And this week only — you can grab everything at 20% off with code: KICK20
Shop Summer Marketing Essentials Now
Your future students are out there — this is how you reach them. Let’s go get ‘em.