You Should Absolutely Be Running an Easter Event (Here’s How to Do It Right)
If you’re not planning a fun Easter event at your school… you’re leaving students on the table. This is one of the easiest, most community-friendly ways to get new families in your doors. And it does not have to be complicated.
Here are a few simple tips to make it actually work.
1. Let your students do the marketing for you.
Get Easter invite passes into your students’ hands and have them pass them out to friends. This is the biggest key. Kids love inviting their friends, and parents trust invitations that come from someone they know. A physical invite that gets handed out at school, sports, homeschool groups, etc. will outperform almost anything else you do.
2. Quality over quantity with eggs.
You do not need to hide thousands of eggs. Parents and kids care way more about the experience. At our events, we make sure every child leaves with about a dozen eggs filled with good stuff. It’s organized, fair, and everyone goes home happy.
3. Use your eggs as a marketing tool.
This is where most schools miss a huge opportunity. Instead of just filling eggs with candy, include something that brings families back.
We offer folded Easter cards that fit perfectly inside plastic eggs. They’re personalized with your school’s info and trial offer, and every child goes home with multiple invitations to return. It turns your egg hunt into a lead generator instead of just a fun day.
You can check those out here:
https://getstudents.com/products/easter-egg-folded-cards
4. Cap your event and create urgency.
If your space comfortably holds 50 kids… then only allow 50 kids to register. First come, first served. When it fills up, add another time slot. This creates excitement and makes your event feel valuable instead of chaotic.
5. Target the right age group.
A lot of free community egg hunts attract toddlers. If you don’t actually offer toddler classes, put an age range on your event. Focus on the kids who can realistically become students. This keeps your time and staff focused on families who are a good fit.
6. Make it more than just an egg hunt.
Before the hunt, run a short, high-energy intro class. Show them what makes your school special. Teach a few basic self-defense moves. Get the kids moving and excited. The egg hunt becomes the fun bonus… but the class is what enrolls.
7. Always have a clear next step.
Every family should leave with:
• A VIP pass or trial offer
• Your schedule
• A flyer or brochure
• A simple way to get started
Do not assume they’ll remember to call later. Give them a reason to come back right away.
8. Want to go over the top? Bring in the Easter Bunny.
Photos, social media, and shareable moments turn your event into free marketing long after it’s over.
Bottom line… there is no reason not to be doing this. Easter events build community, create buzz, and bring in new students every single year when they’re done right.
If you need ready-to-go Easter marketing, you can grab your invite cards here:
https://getstudents.com/collections/ad-cards-1/products/easter-egg-hunt-invite-card
And don’t forget the folded cards for inside the eggs:
https://getstudents.com/products/easter-egg-folded-cards