The holidays are one of the best times of the year to grow your school. Parents are already thinking about gifts, kids are excited to share what they love, and January is right around the corner — the busiest enrollment season of the year.
That’s where Belt-In-A-Bag comes in.
This simple promotion helps students give a meaningful, exciting gift to their friends… while bringing brand-new leads directly into your school.
What Is Belt-In-A-Bag?
It’s a ready-to-gift martial arts present that your current students can give away. Each bag includes:
• A white belt
• A gift certificate/ad card for free classes (new students only!)
• A custom drawstring bag that kids will use again and again
Students love giving friends the chance to try martial arts. Parents love a gift that isn’t another toy. And you get real enrollment opportunities — fast.
Why This Works
Picture this:
Michael is a 10-year-old Yellow Belt. He grabs three Belt-In-A-Bag gifts — one for his neighbor, one for a classmate, and one for his cousin. In January, all three show up to try a class… and suddenly you have three new potential sign-ups, all from one excited student sharing something he loves.
Now imagine that happening across your whole school.
This is referrals at scale — and it feels like gift-giving, not sales.
✅ Step-By-Step Instructions for Your School
Step 1 — Order Your Bags & Ad Cards
Order early! Custom drawstring bags take a few weeks to arrive.
Include promotional ad cards or gift certificates inside each bag to drive new-student sign-ups.
Step 2 — Add a White Belt
A white belt instantly makes it a “starter kit” that feels official and exciting.
Step 3 — Add a Gift Certificate
Choose a new-student offer such as:
• One month free, or
• A free class trial, or
• A discounted enrollment special
Include a clear expiration date to create urgency.
Step 4 — Display Them on Your Front Counter
• Pre-pack lots of bags — kids will want more than one!
• Set up a point-of-purchase display so every parent sees them
• Promote for Secret Santa, class gift exchanges, stocking stuffers
Step 5 — Sell Them or Give Them Away
Either option works — just depends on your goals:
• Sell for $19.95 each for holiday cash flow
• Or give them away to maximize leads
Every bag given = a trusted referral to your program.
Bonus Success Tips
✔ Mention them in December email + text campaigns
✔ Encourage kids to gift to friends the same age
✔ Track which bags convert and follow up personally
The bags are reusable — keeping your brand in front of families at school, sports, playdates… everywhere.
Want Help Making This Happen Fast?
We can provide:
• The drawstring bags
• The gift/ad cards
• All custom-designed with your logo & information
• Everything shipped directly to your school
So you can focus on what matters — welcoming new students when they walk in the door.
👉 Order Belt-In-A-Bag drawstring bags + ad cards now to be fully stocked for the holiday season: https://getstudents.com/collections/belt-in-a-bag
Check out all of our Holiday marketing products here: https://getstudents.com/collections/holiday-marketing