One of our customers recently ordered a batch of rack cards to place around town—at coffee shops, salons, and other local businesses. He was a bit skeptical at first, wondering if people would actually take them. I gave him this tip, and he loved it so much that I wanted to share it here because it’s a simple idea that really works.
Here’s the strategy:
When you stop by a business to ask if you can leave your rack cards on their counter, bring a small stack of VIP Cards with you. These are business-card-sized invitations for a free class at your school. Ask the owner or manager how many staff members they have working there, and then hand them enough VIP Cards for each one.
This simple step changes everything.
You’ve just created a personal connection. Instead of being a random business asking for counter space, you’re offering something of value to their team. They’ll be far more likely to leave your rack cards out where people can see them—and even better, they’ll encourage customers to take one because they’ve had a positive interaction with you.
Plus, some of those employees might use their VIP Cards, try a class, and end up joining your program.
It’s a win-win. You build goodwill with local businesses, get your marketing materials in front of more people, and increase the chances of real sign-ups from genuine connections.
If you’re ordering rack cards, grab a small box of VIP Cards while you’re at it. This one-two combo is one of the easiest and most effective community-based marketing strategies you can use.