Every Door Direct Mail (EDDM) is a cost-effective way for businesses, including martial arts schools, to reach potential customers in their local area. EDDM allows businesses to target specific neighborhoods by mailing promotional materials to every mailbox within a certain geographic area, without the need for a mailing list or labels. This can be a highly effective way for martial arts schools to attract new students.
So, how many new students can a martial arts school expect to get from using EDDM? It's difficult to provide a definitive answer, as the number of new students a martial arts school can attract through EDDM will depend on a variety of factors, including the size and demographics of the targeted area, the quality and effectiveness of the promotional materials, and the competition in the area.
However, there are a few ways martial arts schools can increase their chances of getting new students through EDDM:
Make sure the promotional materials are high quality: Using professional-looking materials that clearly communicate the benefits of the martial arts school can help attract more students.
Target the right neighborhoods: Researching the demographics and needs of the targeted neighborhoods can help martial arts schools tailor their promotional materials and increase their chances of attracting new students.
Offer a special promotion: Offering a special promotion or discount for new students can be a powerful incentive for people to try out a martial arts school.
Follow up with leads: Once a martial arts school has sent out EDDM materials, it's important to follow up with any leads and encourage them to visit the school or sign up for a trial class.
Ultimately, the number of new students a martial arts school can get through EDDM will depend on a variety of factors. However, by using high-quality promotional materials, targeting the right neighborhoods, offering a special promotion, and following up with leads, martial arts schools can increase their chances of attracting new students through this cost-effective marketing strategy.