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Buddy passes are a common marketing tactic used by martial arts schools to attract new students. These passes allow prospective students to bring a friend or family member along to try out a class for free. This can be a great way to introduce people to the benefits of martial arts training and encourage them to sign up for classes.

One of the main advantages of buddy passes is that they allow potential students to try out a class before committing to joining the school. This can be particularly appealing to those who are unsure about whether martial arts is right for them. By bringing a friend or family member along to a class, prospective students can get a sense of what the training is like and decide if it is something they would like to pursue.

Another advantage of buddy passes is that they can create a sense of community and belonging within the school. When someone brings a friend or family member to a class, it can create a sense of camaraderie and support that can be especially appealing to new students. This can help to foster a positive and welcoming atmosphere within the school, which can be an important factor in attracting and retaining students.

There are a few different ways that martial arts schools can use buddy passes to attract new students. One option is to offer them as part of a promotion or special event. For example, a school might offer a free buddy pass to anyone who signs up for a new membership within a certain time frame. This can be a great way to encourage people to give martial arts a try and can be especially effective if the school promotes the offer through social media or other marketing channels.

Another option is to offer buddy passes as part of a referral program. In this case, current students who refer a friend or family member to the school would receive a free buddy pass as a thank-you for their referral. This can be a great way to encourage current students to spread the word about the school and can help to generate new leads for the business.

Overall, buddy passes can be a powerful marketing tool for martial arts schools. By offering these passes to prospective students, schools can attract new customers and create a sense of community within their programs. With a little creativity and some strategic promotion, buddy passes can be an effective way to bring in new students and grow your martial arts business.