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EDDM Postcards Are the Smartest Way to Promote Your Summer Camps and Classes

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EDDM Postcards Are the Smartest Way to Promote Your Summer Camps and Classes

Why EDDM Postcards Are the Smartest Way to Promote Your Summer Camps and Classes

Summer is one of the biggest opportunities of the year for martial arts schools. With kids out of school and parents looking for structured, engaging activities, it’s the perfect season to boost enrollment through summer camps and summer class specials.

But here’s the catch: you’re not the only one trying to reach those families. Every other camp, sports league, and youth program is advertising too. That’s why martial arts schools need to use a strategy that cuts through the clutter and lands directly in parents' hands.

That’s where Every Door Direct Mail (EDDM) postcards come in.

In this blog, we’ll show you why EDDM is the ultimate tool for promoting your summer offerings, and how to use it effectively to fill your classes and camps.

Why Summer Is the Perfect Time for EDDM

  1. Parents Are Looking for Solutions

    • Once school is out, parents start scrambling for structure.

    • They want something safe, educational, and physically engaging.

    • Martial arts offers all of this—and more.

  2. Digital Competition Skyrockets in Summer

    • Social media feeds become saturated with summer deals.

    • Ads are easy to scroll past or ignore.

    • EDDM postcards don’t get buried in a feed—they land in the mailbox, where they get noticed.

  3. EDDM Targets Local Families Instantly

    • You can reach every household within specific ZIP codes or postal routes.

    • That means you’re only sending your promotion to families who live close enough to enroll.

    • No email lists, no complicated digital targeting.

What Makes EDDM So Effective for Summer Promotions?

  • It’s Tangible. Parents hold your card in their hands. It doesn’t disappear in a scroll.

  • It’s Timely. You can promote specific weeks of camp, limited-time offers, or summer-only memberships.

  • It’s Focused. Unlike digital ads that might go to the wrong audience, EDDM delivers directly to your ideal families.

  • It Sticks Around. A parent might keep the postcard on the fridge or counter for days—giving your offer a longer shelf life.

According to USPS, 77% of people sort their mail immediately and 65% have made a purchase after receiving direct mail.

What Should Your Summer EDDM Postcard Include?

To maximize results, include:

  • A bold, eye-catching headline ("Summer Karate Camp! Limited Spots!")

  • Dates and times of your camps or specials

  • Pricing or promotions (early bird discount, free uniform, etc.)

  • High-quality photos of kids in action

  • Your school name, logo, and contact info

  • A strong call-to-action ("Register by May 31st!")

  • A QR code that links to your sign-up form or landing page

Not sure where to start? At GetStudents.com, we offer a wide variety of professionally designed EDDM templates specifically for martial arts schools. We can fully customize and personalize them with your branding, offers, and local details—so your summer campaign is ready to launch fast.

Sample Summer Campaign Timeline

April:

  • Finalize your camp schedule

  • Design and print your EDDM postcards

Early May:

  • Launch your first EDDM mailing (target nearby neighborhoods)

  • Share the same creative on social media for brand consistency

Late May / Early June:

  • Send a second round to new ZIP codes or repeat your first round

  • Offer a limited-time deal ("Book this week, get $25 off")

Throughout June & July:

  • Display matching rack cards, flyers, or window clings in your school and community

  • Give students buddy passes to hand out to friends

Bonus: Combine EDDM with Other Print Tools

For even more reach:

  • Use snipe signs near schools or busy intersections

  • Add pizza box toppers with a "karate camp" callout

  • Place door hangers in nearby neighborhoods

  • Hand out flyers or rack cards at local events

A multi-channel approach builds trust and increases response.

Final Thoughts

If you want to dominate your local summer market, you need to stand out. EDDM postcards help you do that by putting your message directly into the hands of the families you want to reach.

They’re bold. They’re local. And they work.

And with ready-to-go templates and expert support at GetStudents.com, launching your summer EDDM campaign has never been easier.

Don’t let your summer camps get lost in the noise.

Click here to get your custom summer EDDM campaign started →

 

Apr 04, 2025